The task at hand was to create posts or numerous posts about the theorist that we can later look back at and use to either challenge or conform against in our media texts. The theories themselves are not as complicated as I thought they would be making it easier to use them when Ithink they are appropriate.
Strauss' Theory
Claude Levi-Strauss, examined how stories unconsciously reflect the values, beliefs and myths of a culture Expressed in the form of binary oppositions. It was adapted by media theorists to reveal under lying theme and symbolic oppositions in media texts. Binary oppositions include:
Old vs Young
Rich vs Poor
Strong vs Weak Male vs Female
Savage vs Civilized
Good vs Evil
Dark vs Light
Based upon those examples given there are many more that can be named and binary oppositions I believe can be seen in every media text.
Mulvey's Theory
Laura Mulvey coined the term "Male Gaze" She believes that in media texts such as films and music videos, that they were designed by heterosexual men for heterosexual men. The concept of the theory is how the audience view the way females and males are portrayed in the media.
Mulvey states that they are thought of in 3 ways:
- How men look at women.
- How women look at themselves.
- How women look at other women.
The Male gaze theory applies when films and music videos relegate women to objects instead of people. IN addition to that the female viewers must experience the secondarily.
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