VisionedKarma

Tuesday, 22 October 2013

YouTube's First Music Awards - Whose in the lead?


Macklemore & Ryan Lewis lead YouTube nominations

Page last updated at 07:03 GMT, Tuesday, 22 October 2013 08:03 UK
Ryan Lewis and Macklemore
Macklemore & Ryan Lewis lead the nominations for the first YouTube Music Awards.
The duo are up for four prizes with Justin Bieber, Psy and Taylor Swift also being named in the six categories.
The nominations are based on views, likes, comments and subscriptions over the last 12 months.
From today, fans can choose who will win at the awards ceremony in New York on 3 November by sharing the videos across Google+, Twitter and Facebook.
Macklemore & Ryan Lewis are up for artist of the year, YouTube phenomenon for Thrift Shop and breakthrough prizes.
They are also in the video of the year category alongside Lady Gaga's Applause, One Direction's Best Song Ever and Miley Cyrus' We Can't Stop among others.
Lady Gaga
Other awards include the response of the year for the best fan remix, parody or response to an original video and the innovation award, which recognises creative music videos.
Earlier this month, it was announced that Lady Gaga, Eminem and Arcade Fire will perform at the event.
Avicii, M.I.A., Earl Sweatshirt, and Tyler the Creator will also feature.
In the run up to the ceremony, five music events will be streamed from around the world including shows in Seoul, Tokyo, Moscow, London and Rio.
The full list of nominees is as follows:
Video of the Year
Barack Obama vs Mitt Romney - Epic Rap Battles of History
Demi Lovato - Heart Attack
Girls' Generation - I Got a Boy
Justin Bieber (feat Nicki Minaj) - Beauty and a Beat
Lady Gaga - Applause
Macklemore & Ryan Lewis (feat Mary Lambert) - Same Love
Miley Cyrus - We Can't Stop
One Direction - Best Song Ever
PSY - Gentleman
Selena Gomez - Come & Get It
Artist of the Year
Eminem
ERB
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year
Boyce Avenue (feat Fifth Harmony) - Mirrors
Jayesslee - Gangnam Style
Lindsey Stirling and Pentatonix - Radioactive
ThePianoGuys - Titanium / Pavane
Walk Off the Earth (feat KRNFX) - I Knew You Were Trouble
YouTube Phenomenon
Diamonds
Gangnam Style
Harlem Shake
I Knew You Were Trouble
Thrift Shop
YouTube Breakthrough
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation
Anamanaguchi - ENDLESS FANTASY
Atoms For Peace - Ingenue
Bat For Lashes - Lilies
DeStorm - See Me Standing
Toro Y Moi - Say That
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Monday, 21 October 2013

Making a low-budget music video


(It doesnt want to show on the blog, so here's the link: https://www.youtube.com/watch?v=fE8X24soqWQ#t=48 ..... It's a bit lengthy)

I found this video and thought that it was very interesting as it gives in depth detail about how to make a low-budget music video. This I think is important because music video budgets are not getting bigger and are much smaller than what they used to be so for aspiring directors this video would be very beneficial.

Saturday, 19 October 2013

Mr Ayoolo - Music Video Director in my School


Mr Ayoolo surprised the class by revealing that he in fact has directed a music video(s) and gave us very useful information that will allow us to create the best possible video. His music video is below:


This music video i think is quite good. This is because it has great shots and the picture itself is very clear and the visuals suit the music and genre of this piece.

One of the most resounding statements he made was "The more footage you have, the more you can work with which will make the final product better and easier to make". In addition to this another key thing to creating a successful music video is by using locations that don't require planning permission and that you can do a lot with a very small budget as all of the locations he used in his music video were areas that he found that were open to the public which looked visually stunning and really suited the music video as it fit what the lyric were trying to convey. He also mentioned that storyboards and actually writing your ideas down is important as it enables you to plan what you are going to do and also gives you a rough idea of what you can expect to see. 

He followed this up by stating that creativity is not limited by budgets as much as we think.  In terms of making this music video budgets were not a limitation and it was made clear that you can make a lot out of a little. The budget he used for this video was very small as it covered travel costs among other little things. The locations were not paid for as they were either already owned i.e the apartment(s) and the locations open to the public i.e the beach. What else didn't need to be paid for was the required costumes as the artists and actress were wearing clothes that they already owned similarly to the apartment. 

The talk from Mr Ayoolo was very useful as it helped to show me what can be done without a major budget and that too much film is greater than what is required as it gives you room to work and substitute shots that may work better than others. 

Pictues of Mr Ayoolo's advice talk

The class and I listening as Mr Ayoolo gives us important advice on what we should or shouldn't do when making a music video as he is talking from experience. You can seen from the full attention being given that he has our attention and that what he has to share is very engaging.

   

Wednesday, 16 October 2013

Editing to the Beat

In class we were giving an audio track with 4 different types of music and we had to edit a music to the beat. I found this to be challenging as the video we had to edit didn't fit all types of the music as the rhythm of the music was sometimes too slow so i had to slow the actual scene down to fit and at these times the cut was slow due to the pace of the music. However when it came to the rock genre i found that if i followed the beat there would of been irregular cuts as the beat of the song was constantly changing which proved to be quite challenging. While this task was slightly challenging overall its proved to be useful as its helped me to be able to cut according to the beat of a song.

Here is my edit:

Here is the original music video that was used against the different audio track


Tuesday, 8 October 2013

Essay: Dyer - Star Theory

To what extent does a pop stars image influence their audience?
Richard Dyer is currently a professor of film studies at Kings College London. Dyer wrote a book called “Stars” in 1979 which discusses the viewer’s perception of film and the idea that it is heavily influenced by the perception of its stars. He believed that it was not the film which attracted the audience but the idea of the famous people that are in it and that they alongside reviews and the publicity determine the way that the audience experience the film. 
This has been proven through a series of posters such as "Mission Impossible". Due to Tom Cruise being such a high profile actor, rather than the title of the movie being the most eye catching thing its actually his name that the attention is being drawn too and in addition to that a large side profile of him in essence is the whole of the poster. This has been done because a film is more likely to get an audience if they have a high profile actor that the majority of people like.

The image of a pop star, according to Dyer is the most important and influential thing about them. This is down to the belief that stars are not real but have rather been constructed and seen as artificial even if they are portrayed as being real people. They have been constructed by their managers in a way so that they move from being simply a pop performer to a pop star as it gets them noticed. Why managers speed this process up is because being a "True Pop star" means they have significance and brand awareness amongst a wider market over a period of time. Dyer says that not many starts have actually had that impact which results in artificial stars.

Since many pop stars wouldn't be successful due to a lack of uniqueness which would inhibit them from standing out and making a name for themselves, mangers create an image for them that gives them a unique selling point that would help them to gain fans and fame. Pop stars such as Justin Bieber who is well known and a popular artist and he has that unique haircut which he is now known. This popularity he has influences his fans as its what his female fans will start to want men their own age to start looking like and many male teenagers will imitate his hairstyle after seeing this because of how popular he has become and how well his female fans in particular have received him. This is similar to in the 90's when women started to copy Jennifer Aniston's who stared in the show "Friends", hairstyle "The Rachel"

The fans doing this enables them to feel as though they are close to the the artist by surrounding themselves with that are associated with them. However the artists are constructed and these things they associate with the artist may be constructed and may just disappear due to the artist changing so that they appeal more to their market. 
The image of a pop star  is very influential as it can literally make them "stars". The image of a star is what makes them attractive to the audience, it gives them that edge that actually gets them noticed, without it they would get nowhere. Its what keeps the audience interested in that artist as its what the fans want and like. It also allows them to relate to that artist for example if an artist is seen to support something that their fans support it brings those fans closer towards them as the fans feel as though they can relate to the artist and that they sympathise and understand them even though this may not be the case the audience still believes it.