Treatment
"The Rubber Tramp" by VisonedKarma (Max Showler)
The overall idea for the music video is that it will have a strong performance element alongside a limited narrative. The narrative itself will focus on two characters that embark on a journey seeking recognition for their musical talents. We came up up the idea when we listened to the song, we envisioned this scenario because it seemed appropriate for the style of music (progressive rock). The actual song itself implicates progression and so we thought of this concept. We feel this would be successful as it will relate with our target audience, and possibly other audiences also. It will be different to other music videos because we will be using unconventional camera angles.
Our primary target audience is males aged 16-23, they will most likely play an instrument themselves and may come from a musical background. Their interests will include independent rock groups as well as an interest in art. We decided this by conducting audience research, questionnaires, vox-pops and by analysing the artist himself. The idea of achieving recognition would appeal to most people, especially our target audience as it would inspire them to do the same. The secondary audience would be both genders aged 12-16 who enjoy groovy beats and tunes.
The costumes we will be using are fairly simple as they are a representation of the artist himself. They props will include a guitar and bass guitar they will be illustrating the instruments played in the song. We also include a BMX (or bike) and a skateboard, these will be used as the characters means of transportation. We chose these props because we feel they represented the artist in the best and most honest way. We want the characters to be as relatable as possible therefore the props are used props and nothing is expensive.
Locations include a bedroom, a park, a kitchen and lots of roads. We chose these because they where easy to get to and because they are free to film on. The park we are using is Beckenham place Park it is a huge park with lots of fields and both open and closed areas of woodland. We feel that if the location is similar to what people see everyday then they will feel more involved.
The video begins with the characters phone ringing, this straight away grabs the viewers attention through enigma codes as they ask 'who's calling?' 'why are they calling?'. We came up with this small reference; they song that will play when the phone rings will in fact be the song that the music video is about. The main character will answer the phone then when he hangs up he'll go back to sleep. A dream sequence will start of him playing guitar; shortly after he wake up in a sweat and runs hastily off to meet his friend.
All through the video we see a journey between two friend and how they get together; along with this we can see the recurring images of the main characters earlier dream and this is how we introduce the performance element of the song. The journey itself will keep the audience's attention as they are wondering where the characters are going.
In the end they will be playing to a group of people (their fans) and this is to show how they have being recognised for their talent. We want the last shot to leave an impact on the audience, for it to be memorable. An idea is that the characters would climb a big tree and the audience would remain below, this would represent the characters climb to fame and how they have elevated themselves from the common crowd. We believe this would relate to almost everyone as everyone wants to stand out from the crowd.
This is our music videos treatment and acts as a guideline to what we plan to do with out production piece however it is not set in stone and so some parts may be altered slightly based upon the avialabilty of people and weather conditions is another factor which will affect this.
