I had come across this song a few times prior to the film however I never knew the artists behind it so i was not able to find it until I saw "Kick Ass 2". It was heard at some points during the film which I liked, as to me, the beat of the song is great. As I wanted to hear it again I went and looked it up on You Tube and came across this interesting video. Initially I thought the film was promoting the song but looking at the video I realised i was wrong. The video shows a group of presumably ordinary people who have become vigilantes who wander the streets looking to stop crime which is the concept behind Kick Ass. What I also came across in the video is that not only are there characters referencing Kick Ass 2 but that they are almost crushed by a Kick Ass 2 billboard that is seen by the audience long enough for them to notice what they are being seen. This was a smart way for them to subtly promote the film as many people like this song so the visuals seen are more likely result in more customers for the film. This however works both ways as I found the song through the film and as soon as I found out that same evening I had to listen to that song
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